Willow Helps New Moms Fight the Pandemic by Making it Easy to Feed Their Babies

Willow’s in-bra breast pump enables women to safely pump milk on the job. That’s a boon to working mom’s, but it became a benefit for entire communities when it allowed frontline workers with new babies to continue fighting the pandemic. To provide extra support, Willow gave healthcare workers an exclusive discount. The offer was so popular the company wanted to extend it to first responders, teachers, and the military, but worried about the increase in demand.

To manage the onslaught of customers, Willow used SheerID to digitally verify their eligibility, instantly giving them the 10% discount and protecting the offer from abuse. Willow amplified this “Everyday Heroes” campaign with stories from customers and special outreach on holidays that celebrated them, like Veterans Day. This ongoing program drives up to 25% of Willow’s sales and is winning accolades from moms and all the people they care for.

Willow’s in-bra breast pump enables women to safely pump milk on the job. That’s a boon to working mom’s, but it became a benefit for entire communities when it allowed frontline workers with new babies to continue fighting the pandemic. To provide extra support, Willow gave healthcare workers an exclusive discount. The offer was so popular the company wanted to extend it to first responders, teachers, and the military, but worried about the increase in demand.

To manage the onslaught of customers, Willow used SheerID to digitally verify their eligibility, instantly giving them the 10% discount and protecting the offer from abuse. Willow amplified this “Everyday Heroes” campaign with stories from customers and special outreach on holidays that celebrated them, like Veterans Day. This ongoing program drives up to 25% of Willow’s sales and is winning accolades from moms and all the people they care for.

The Offer

WE SEE YOU

EVERYDAY HEROES

ENJOY AN EXCLUSIVE 10% DISCOUNT A HEARTFELT THANKS TO ALL OUR TEACHERS, HEALTHCARE PROVIDERS, FIRST RESPONDERS, AND MILITARY MAMAS

Our Everyday Heroes program is really a thank you to moms who are out there. It’s about driving our business, but it's also about making our product affordable for customers who need it to be able to do the great work they're doing.

Sarah O’Leary Chief Marketing Officer

Pro Tip

Scale your program quickly by using digital verification to confirm a customer's eligibility for your discount and apply it instantly during checkout.

Pro Tip

Enable customers to become brand evangelists by giving them a platform to share their stories.

Pro Tip

Reach out to customers with extra promotions during holidays that celebrate them.

We found that moms within these consumer communities are the greatest word of mouth. If you work at a hospital and you have a fellow new mom who's using our product, that is an incredibly powerful recommendation.

Sarah O’Leary Chief Marketing Officer

Love Your Customers

CONSUMER COMMUNITY

Healthcare Workers | First Responders | Military | Teachers

OFFER TYPE

Original Time-Limited Offer - 10% OFF Veterans Day Offer - 20% OFF Various Campaigns - $50 - $75 OFF

USE CASE

Cause Marketing | Program Expansion