Walmart Lends a Helping Hand with the Walmart+ Assist Program

Walmart takes its famous slogan—“Save Money. Live Better”—to heart. To ensure everyone can benefit from its low prices, the company launched Walmart+ Assist. This program supports government-assisted customers by giving them an exclusive 50% discount on a Walmart+ membership, which includes perks such as free shipping, free delivery, and fuel savings.

The brand prevents fraud by verifying a customer’s eligibility with SheerID, and promotes the offer via a variety of channels, including in-store promotions, Walmart radio, signage, PR, and the website. The program has helped Walmart meet new subscriber goals while also giving back to its valued customers.

THE OFFER

Walmart+ Assist

Qualifying recipients of SNAP, WIC, Medicaid, and more get 50% off a Walmart+ membership.

Participants choose from either a monthly or an annual plan, starting with a free 30-day trial, and customers can renew their discount annually.

Pro Tip

Don’t neglect “old school” promotion methods such as in-store radio and signage.

We’re making it easier and more accessible for government-assisted customers to become members and take advantage of the full suite of savings Walmart+ has to offer them.

Venessa Yates

SVP and General Manager

Pro Tip

Exclusive discounts that make your products more accessible generate goodwill by supporting those in need.

CONSUMER COMMUNITY

Recipients of Government Assistance

OFFER TYPE

Evergreen 50% Discount

USE CASE

Customer Acquisition | Brand Awareness