vineyard vines generates goodwill by giving frontline workers the shirt off its back.

vineyard vines’ motto is “Every day should feel this good.” When the pandemic hit, the company knew that the days of frontline workers were long and grueling, so it decided to reward their service with a generous 50% discount. To ensure it reached the right audience, the company used SheerID to verify that everyone who redeemed the offer belonged to one of the targeted groups: healthcare workers, first responders, and the military.

The campaign was so successful that vineyard vines created a similar offer to ease the pandemic hardship faced by students, teachers, and graduates. All these programs generated incredible goodwill and brand awareness for vineyard vines that will last long after the pandemic ends.

THE OFFERS


Time-Limited Campaign


OPERATION SMILING WHALE 50% Off Everything

for Healthcare Workers, First Responders, and the Military ( April 13 - 17 )

Ongoing Offer


THANK YOU FOR WHAT YOU DO

To show our appreciation, we're giving 15% OFF to Students, Teachers, First Responders, Healthcare Workers, and the Military

IN HONOR OF GIVING TUESDAY

for Healthcare Workers, First Responders, Teachers, and the Military

PRO TIP


Create revenue spikes year-round by giving extra-special offers to your consumer communities on holidays that celebrate them.

PRO TIP


Increase engagement by using images and messaging that resonates with your consumer community.

PRO TIP


Leverage successful campaigns by expanding them to include new consumer communities.

PRO TIP


Win the affection of all your customers by honoring “Everyday Heroes” with a generous discount and protecting it with digital verification.


CONSUMER COMMUNITY

Healthcare Workers | First Responders | Military | Students | Teachers | Uber Drivers


USE CASE

Cause Marketing | Program Expansion