vineyard vines generates goodwill by giving frontline workers the shirt off its back.

vineyard vines’ motto is “Every day should feel this good.” When the pandemic hit, the company knew that the days of frontline workers were long and grueling, so it decided to reward their service with a generous 50% discount. To ensure it reached the right audience, the company used SheerID to verify that everyone who redeemed the offer belonged to one of the targeted groups: healthcare workers, first responders, and the military.

The campaign was so successful that vineyard vines created a similar offer to ease the pandemic hardship faced by students, teachers, and graduates. All these programs generated incredible goodwill and brand awareness for vineyard vines that will last long after the pandemic ends.

We started out with a promo for all nurses, doctors, medical professionals. We saw tremendous results in a time when most retailers are seeing a downtick. We saw an overall engagement with the brand that we were really excited about.

Lindsey Worster | Vice President of Marketing

THE OFFERS

Time-Limited Campaign

OPERATION SMILING WHALE 50% Off Everything

for Healthcare Workers, First Responders, and the Military ( April 13 - 17 )

Ongoing Offer

THANK YOU FOR WHAT YOU DO

To show our appreciation, we're giving 15% OFF to Students, Teachers, First Responders, Healthcare Workers, and the Military

IN HONOR OF GIVING TUESDAY

for Healthcare Workers, First Responders, Teachers, and the Military

PRO TIP

Create revenue spikes year-round by giving extra-special offers to your consumer communities on holidays that celebrate them.

PRO TIP

Increase engagement by using images and messaging that resonates with your consumer community.

PRO TIP

Leverage successful campaigns by expanding them to include new consumer communities.

PRO TIP

Win the affection of all your customers by honoring “Everyday Heroes” with a generous discount and protecting it with digital verification.

CONSUMER COMMUNITY

Healthcare Workers | First Responders | Military | Students | Teachers | Uber Drivers

OFFER TYPE

One-Time Discount - 50% OFF Ongoing Offer - 15% OFF Uber Pro Discount - $20 OFF any $100+ order

USE CASE

Cause Marketing | Program Expansion