TIDAL Rocks the World of Students and Community Heroes
TIDAL is based in New York City and lived through 9/11, so the company knows the vital role first responders play in our lives. To honor their work, it launched a Community Heroes discount giving them 40% off TIDAL Premium. This generous discount joined similar ones TIDAL already offered the military and high school and college students.
All these programs help TIDAL rise above its competitors in the crowded field of streaming music services. Students are music’s tastemakers, so winning their business now fosters lifelong brand evangelists. And honoring first responders and the military creates a halo of goodwill that raises TIDAL’s brand awareness everywhere.
“TIDAL continues to explore new ways to ensure everyone has access to the best music streaming experience.”
Lior Tibon Chief Operating Officer TIDAL
The Offers
STUDENT DISCOUNT
TIDAL now offers a 50% discount for high school students.
FIRST RESPONDER DISCOUNT
Community Heroes discount: 40% off TIDAL Premium.
Pro Tip
Target consumer communities that align with your core demographic and brand identity.
Social Media
CONSUMER COMMUNITY
Students | High School Students | Military | First Responders
OFFER TYPE
Students - 50% off
Military and First Responders - 40% off
USE CASE
Brand Alignment