How The North Face Supported Frontline Workers in Their Moment of Need

In April of 2020, the global COVID-19 pandemic brought much of the world into an indoor lockdown and outdoor retailer The North Face stepped up. The beloved brand levernched a headlaged its supply chain to create and donate PPE and gloves to frontline workers and lauine-making offer: a 50% discount to healthcare workers and first responders.

The healthcare offer, which gradually stepped down to an evergreen 10% before expiring at the end of 2020, was easy for The North Face to implement quickly. The company was already providing a 10% discount to students and the military through SheerID. By extending its generosity to medical professionals, The North Face was able to build new relationships and show meaningful support to impacted consumer communities in their moment of need.

THE OFFERS

Honoring Our Healthcare Workers

Time-Limited

50% OFF

for healthcare workers

Supporting Students and the Military

Evergreen

10% OFF

for students and the military

PRO TIP

If your personalized offer expires, update your landing page to direct interested customers to your loyalty program or another value-add offer instead.

PRO TIP

Generate buzz and interest in your personalized offers by promoting it via affiliate sites.

PRO TIP

Count on SheerID to help spread the word through press releases and promotions on holidays that celebrate our consumer tribes.

PRO TIP

Build your consumer communities by inviting them to share their experiences with your products.

CONSUMER TRIBE

Medical Professionals | First Responders | Students | Military

OFFER TYPE

10-50% OFF

USE CASE

Cause Marketing