P.volve Knocks Out the Pandemic with an Unbeatable Discount

Like gyms everywhere, P.volve was sent reeling by the Covid-19 restrictions, but it quickly rallied by pivoting to online classes and extending its free trial. The company knew that students, teachers, first responders, and healthcare workers had also taken a hit, so it fought back on their behalf with a generous 50% discount.

To protect the offer—which P.volve ran in North America, Australia, and Europe—the company verified customers’ eligibility with SheerID’s Identity Marketing Platform. P.volve's campaign included customized landing pages that spoke directly to each group. The programs are giving P.volve first-party data it can use to nurture CLTV, and it's working. Subscribers are remaining members up to 70% longer than average.

THE OFFER

50% OFF

Students, Teachers, Healthcare Workers, First Responders

P.VOLVE'S CAMPAIGN INCREASES CUSTOMER RETENTION

HOW WE'RE GIVING BACK

Whether it’s a quick sculpt session before a shift or setting goals to sweat off stress, P.volve makes it easier for health heroes to fit fitness into a busy schedule. Nurses, doctors, EMTs, police officers and firefighters get 50% off** equipment and digital memberships with our accessible and affordable fitness method to help them take care of their health, too.

Medical worker discount valid in the US, Canada, Germany, the UK and France. First responder discount valid in the US only.

PRO TIP

Personalize your landing pages with language and imagery that speaks directly to your audience.

PRO TIP

Digitally verify eligibility for your promotion so you can offer a big discount and still protect your margins.

Identity marketing allows us to be very audience specific. A huge concern for companies like ours is knowing whether you're truly marketing to a teacher or healthcare hero. Luckily SheerID does all the validation. To speak to individual segments is a gift.

Amy Martin, EVP of Marketing

PRO TIP

Collect zero-party data and use it to turn new customers into lifelong subscribers.

We're standing behind people that are making the world better in a time like this. That's the message finding its way to teachers—and to people that know teachers and students and healthcare workers and can reach out to them and say, ‘Hey, there's a great opportunity here for you'.

Amy Martin, EVP of Marketing

CONSUMER COMMUNITY

Students | Teachers | Healthcare Workers | First Responders

OFFER TYPE

50% Discount

USE CASE

Cause Marketing | Fraud Prevention | Zero-Party Data