MAKES ITS LOYALTY PROGRAM SHINE

EXCLUSIVE DISCOUNTS

Madewell’s timeless clothing appeals greatly to teachers and college students, so the company encourages their purchases by giving them an exclusive 15% discount. But the brand wants to keep them engaged, so it ties the discounts to Madewell Insider, the company’s loyalty program.

ONGOING LOYALTY

Shoppers simply complete a short form that verifies their eligibility for the discount and creates a Madewell Insider account. This ensures the discount will be applied automatically to all their future purchases. It also gives them free shipping, early access to special events, and a host of other benefits that turns them into lifelong customers.

THE OFFER

PRO TIP

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PRO TIP

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AFFILIATE PROGRAMS

CONSUMER COMMUNITY

Teachers | Students

OFFER TYPE

Evergreen 15% Discount

USE CASE

Loyalty Program