Headspace Creates a Happy Place for the Customers Who Need it Most
Headspace is on a mission to improve the health and happiness of the world. The company realized that some groups inherently face more stress, so it made it easier for them to access its meditation app. College students receive an 85% discount, medical professionals and teachers can subscribe for free, and everyone has access to customized tools, tips, and games.
These programs are a triple win. Students become full-priced subscribers when they graduate. Teachers introduce Headspace to students and their families. And healthcare workers are honored in a way that generates brand awareness and goodwill throughout all the communities that support them.
The Offers
Headspace Student Plan
JUST $9.99 PER YEAR
You take care of your grades. We’ll take care of your mind.
Headspace for Educators
FREE SUBSCRIPTION
Headspace offers free access to all K-12 teachers, school administrators, and supporting staff in the US, UK, Canada, and Australia.
The Story
Headspace is on a mission to improve the health and happiness of the world. The company wanted to honor educators—an undervalued group it sees as pivotal to society—but needed help creating a personalized offer to engage them. By partnering with SheerID to create an identity marketing program, the company was able to acquire 25,000 new educator subscribers in three new markets, reduce fraud by 41%, and boost engagement.
The Result
Pro Tip
Create programs for the consumer communities that uniquely align with your brand identity.
Headspace for Healthcare Professionals
"Our identity marketing program is a strong extension of our marketing strategy, and it’s helping us create lifelong customers."
Lino Reveles Trujillo Social Impact Lead
Pro Tip
Leverage organic and paid social posts to give your programs a boost.
CONSUMER COMMUNITY
Students | Teachers | Healthcare Workers
OFFER TYPE
Free or Discounted Subscriptions
USE CASE
Brand Promise