CheapCaribbean Entices 8,000 Nurses into its ER&R Club

CheapCaribbean knew that nurses need a vacation, and that their good incomes and flexible schedules make them an ideal customer. So the brand created a travel club that offered nurses exclusive deals, and recruited members by giving them the opportunity to win one of 50 free roundtrip airfares for two to a CheapCaribbean locale of their choice.

The campaign brought in 8,000 new customers and inspired the company to create similar programs for teachers, first responders, and the military—groups that also aligned strongly with its brand. Those campaigns have been just as successful, demonstrating the power of simply knowing your audience and rewarding them with personalized offers.

SheerID made it easy for us to truly reward nurses and launch a positive brand relationship with them.

Jordan Clegg

Brand Manager, Integrated Marketing

Offers for Everday Heroes

PRO TIP

Run identity marketing programs to the consumer communities that fit your brand.

PRO TIP

Use clever messaging that resonates with your audience.

Healthcare workers deserve a vacationSTAT!

Introducing the ER&R Club, featuring all-inclusive deals with a heavy dose of food, drinks and fun, exclusively for healthcare workers.

Trade in your boots for flip flops

Members of the military can join the Waves4Warriors club and get exclusive deals on beach vacations. Trips are all-inclusive and come with duffle bag full of gratitude for your service.

Join a club that helps you get away from it allno kiddos in sight!

Chess Club, AV Club, Book Club. There seems to be a club for every interest and any hobby – for students. Beach4Teach club is just for teachers, with all-inlcusive beach deals upgrades, and packages.

You're always first on the scene. Now you can be the first on the beach.

First responders are always first on the scene. The Rescue2Relax Club honors their dedication by putting them first in line for exclusive, all-inclusive beach deals, upgrades, and packages.

The Story

CheapCaribbean’s team of “beachologists” offers low-cost luxury vacation packages for travellers to visit the Caribbean, Mexico, and Central America. The company wanted to create a promotion for nurses—a consumer community that aligns well with their brand—but had learned from a similar campaign for teachers that manually verifying them would be costly and ineffective. CheapCaribbean used SheerID’s Identity Marketing Platform to launch the new program, which brought 8,000 nurses into its travel club, reduced fraud by 36%, and saved more than 100 hours of staff time.

Inspiring Customers to Support Their Heroes


CONSUMER COMMUNITY

Healthcare Workers | Teachers | First Responders | Military


OFFER TYPE

Free Product


USE CASE

Loyalty Program