CheapCaribbean Entices 8,000 Nurses into its ER&R Club
CheapCaribbean knew that nurses need a vacation, and that their good incomes and flexible schedules make them an ideal customer. So the brand created a travel club that offered nurses exclusive deals, and then recruited members by giving them the opportunity to win one of 50 free roundtrip airfares for two to a CheapCaribbean locale of their choice.
The campaign brought in 8,000 new customers and inspired the company to create similar programs for teachers, first responders, and the military—groups that also aligned strongly with its brand. Those campaigns have been just as successful, demonstrating the power of simply knowing your audience and rewarding them with personalized offers.
SheerID made it easy for us to truly reward nurses and launch a positive brand relationship with them.
Jordan Clegg
Brand Manager, Integrated Marketing
Offers for Everday Heroes
PRO TIP
Run identity marketing programs to the consumer communities that fit your brand.
PRO TIP
Use clever messaging that resonates with your audience.
Healthcare workers deserve a vacation—STAT!
Introducing the ER&R Club, featuring all-inclusive deals with a heavy dose of food, drinks and fun, exclusively for healthcare workers.
Trade in your boots for flip flops
Members of the military can join the Waves4Warriors club and get exclusive deals on beach vacations. Trips are all-inclusive and come with duffle bag full of gratitude for your service.
Join a club that helps you get away from it all—no kiddos in sight!
Chess Club, AV Club, Book Club. There seems to be a club for every interest and any hobby – for students. Beach4Teach club is just for teachers, with all-inclusive beach deals, upgrades, and packages.
You're always first on the scene. Now you can be the first on the beach.
The Rescue2Relax Club honors the heroic efforts of first responders by putting them first in line for exclusive, all-inclusive beach deals, upgrades, and packages.
The Story
CheapCaribbean’s team of “beachologists” offers low-cost luxury vacation packages for travelers to visit the Caribbean, Mexico, and Central America. The company wanted to create a promotion for nurses—a consumer community that aligns well with their brand—but had learned from a similar campaign for teachers that manually verifying them would be costly and ineffective. CheapCaribbean used the SheerID Verification Platform to launch the new program, which brought 8,000 nurses into its travel club, reduced fraud by 36%, and saved more than 100 hours of staff time.
Inspiring Customers to Support Their Heroes
CONSUMER COMMUNITY
Healthcare Workers | Teachers | First Responders | Military
OFFER TYPE
Free Product
USE CASE
Loyalty Program