23/29
  • Pages
01 Cover
02 Clients
03 Rothy's
04 Headspace
05 Comcast
06 CheapCaribbean
07 FabFitFun
08 Madewell
09 TIDAL
10 Rollick
11 vineyard vines
12 CompTIA
13 Tableau
14 Lovesac
15 Purple
16 Back Market
17 Willow
18 P.volve
19 NFL Sunday Ticket
20 Tuft & Needle
21 AT&T
22 The North Face
23 Canva
24 ASICS
25 Retail
26 Streaming
27 Software
28 Subscription
29 Hospitality

Canva Is Creating a Powerful Community of Educators—and Future Customers

Canva is on a mission to empower everyone in the world to design anything and publish anywhere. And the team behind the graphic design platform recognizes that supporting educators is a powerful way to reach the next generation of designers. When the pandemic made schools shift to remote learning, Canva offered a specially branded Pro edition of their software to all teachers and students—for free. In addition to the regular premium features, Canva for Education provides a dedicated classroom space to invite students and teachers to share, review, and manage work.

Canva is also equipping teachers with a wide range of templates and training videos to help them deliver high-quality education from home. And the company created a Facebook community exclusively for teachers to share tips and build deeper connections with other Canva loyalists. Teachers who use these resources to make learning more engaging are introducing Canva to their students—who will grow up, graduate, and be ready to become Canva customers themselves. All the while, Canva furthers their mission of being a force for good in the world. That’s a lesson worth learning.

The Offer


FREE ACCESS

to creative learning tools and templates for educators

Pro Tip


Speak to your consumer community’s specific needs with a custom landing page or microsite.

The world's a classroom

Set up your classroom space, invite students, and manage lessons, activities, or projects, all in one place.

Pro Tip


Deliver resources—think tutorials, templates, and training courses—to help your target audience get the most from your product.

Pro Tip


Drive sign-ups by publishing case studies that show how specific members of your consumer community love your offering.

Pro Tip


Enable product adoption by encouraging YouTube influencers to create how-to videos.

Pro Tip


Create a dedicated community for your targeted audience to ask questions, share tips, and connect more deeply with your brand.


CONSUMER COMMUNITY

Teachers


OFFER TYPE

Free Software


USE CASE

Seed Marketing