How AT&T Builds Lasting Connections With Everyday Heroes

How AT&T Builds Lasting Connections With Everyday Heroes

AT&T doesn’t shy away from showing up for America’s frontline workers. It gave three free months of cell phone service to healthcare workers, matched donations for distance learning through DonorsChoose, and developed FirstNet—a network dedicated exclusively to first responders. And that’s just the beginning. The telecom leader is always looking for unique ways to make a difference while supporting the communities it serves.

At the heart of those relationships are what AT&T calls “appreciation offers”. With SheerID’s Identity Marketing Platform, AT&T provides exclusive discounts on wireless plans to the military, first responders, teachers, nurses, and physicians. And since it actively supports each community through other programs, those connections are built to last.

The Offer

America’s best deserve our best

Get our best price on unlimited plans starting from less than $27/mo. per line when you get 4 lines.

PRO TIP

Raise awareness of your program by partnering with high-profile figures who support your consumer communities.

We’re happy to support those who give back so much by offering them and their families significant savings on these unlimited wireless plans.

David Christopher | Executive VP and general manager, AT&T Mobility

PRO TIP

Make a bigger impact—and impression—by inviting customers to give back with you.

PRO TIP

Tell a stronger brand story by tying offers and give-back programs to your overall mission.

CONSUMER COMMUNITY

First Responders | Teachers | Military | Healthcare Workers

OFFER TYPE

Discount

USE CASE

Cause Marketing