ASICS Delivers on Its Brand Promise and Increases Conversions by 100%

ASICS is on a mission to keep its customers healthy, from running marathons to spending long hours on their feet at work. The athletic shoe and apparel company had already been providing an exclusive “heroes” discount to healthcare workers, and when the pandemic hit, it wanted to extend the reach of its support. The problem was the company had been manually verifying eligibility for the discount, and was staring down a backlog of 70,000 requests.

ASICS began using SheerID to digitally verify consumers, making it possible to offer a limited-time 60% discount to healthcare workers, first responders, and the military. In the first month, the offer generated 26,000 purchases and 15% of the company’s total sales for the month. The incredible success spurred the company to transition the offer to an evergreen 40% discount, add a 20% discount for students and teachers, and launch new programs in Japan.

By supporting the everyday heroes who serve their communities, ASICS kept its brand promise and made a lasting impact in the lives of its customers—and its bottom line.

The Offers

Healthcare, First Responders and The Military

60% OFF

Healthcare, First Responders and The Military

60% OFF

The Success

26K

PURCHASES IN 25 DAYS

15%

OF TOTAL SALES IN FIRST MONTH

$12

INCREASE IN AVERAGE ORDER VALUE

100%

INCREASE IN CONVERSIONS

Pro Tip

Get your PR team involved to promote offers in local and national media

Using SheerID doesn’t just save us time and generate revenue, it allows us to support the well-being of customers who give our communities so much.

Stephanie Shorthouse

Senior Manager, Site Merchandising and Operations

Using SheerID doesn’t just save us time and generate revenue, it allows us to support the well-being of customers who give our communities so much.

Stephanie Shorthouse

Senior Manager, Site Merchandising and Operations

Pro Tip

Save time and money by digitally verifying your exclusive offers

ASICS Digital Verification Success

ASICS Digital Verification Success

Pro Tip

Save time and money by digitally verifying your exclusive offers

I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website.

Stephanie Shorthouse Senior Manager, Site Merchandising and Operations

I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website.

Stephanie Shorthouse Senior Manager, Site Merchandising and Operations

Pro Tip

Launch promotional campaigns to coincide with holidays that celebrate your customer communities

Streamlining our verification process was critical because rewarding frontline workers was central to our brand mission and promise.

Stephanie Shorthouse Senior Manager, Site Merchandising and Operations

Streamlining our verification process was critical because rewarding frontline workers was central to our brand mission and promise.

Stephanie Shorthouse Senior Manager, Site Merchandising and Operations

CONSUMER COMMUNITY

Healthcare Workers | Military | First Responders | Teachers | Students

OFFER TYPE

Time-Limited and Evergreen Discounts

USE CASE

Cause Marketing | Customer Acquisition