Lovesac Wins Frontline Workers by Offering Them a Place of Respite
Lovesac’s mission is to provide Total Comfort™ with furniture that is designed-for-life. When the pandemic hit, the company wanted to help relieve the stress of those most impacted by the virus: healthcare workers, first responders, and teachers. Lovesac was already honoring the military with an exclusive discount, so it decided to expand the program to include these “Everyday Heroes” and offer them a generous, time-limited discount of 40%.
Lovesac promoted the offer with a multi-channel marketing campaign that included emails to its community, TV and social media advertising, and organic social campaigns. The program expanded Lovesac’s customer base, provided relief to the groups who needed it, and generated broad goodwill that will lead to greater customer loyalty.
Everyday Heroes Offers
THANK YOU FOR HELPING OUR COMMUNITY
We couldn't be more grateful for the men and women working to protect our communities. As our way of saying thank you, we're giving Healthcare Workers, First Responders, Military Personnel, and Teachers 40% OFF Sacs and Sactionals.
Pro Tip
Reach new audiences with ongoing offers that reward customers whose work is essential to their communities.
Pro Tip
Use social media to drive campaign awareness and word of mouth.
Pro Tip
Keep cause marketing campaigns fresh with seasonal additions, like recognizing the work of delivery people during the holidays.
CONSUMER COMMUNITY
Healthcare Workers | First Repsonders | Military | Students | Delivery People
OFFER TYPE
One-Time Discount - 40% OFF Ongoing Offer - 5% OFF
USE CASE
Cause Marketing | Program Expansion